Wondering who created Pinterest? In 2009, entrepreneurs Ben Silbermann, Paul Sciarra and Evan Sharp started developing a website designed for visual collections: ‘Pinterest’. Their invitation-only beta launch was in March 2010.
Nine months after the initial launch, Pinterest had over 10.000 users, but investors at this point were not interested in the platform.
The launch of the Pinterest app (March 2011) for iPhone, followed by the iPad app (August 2011) and Pinterest Mobile (September 2011) brought in much more users than expected. Pinterest reached the 10 million unique visitor mark in January 2012, which is faster than any other independent website ever. It drove more referral traffic to websites than YouTube, Google+ and Linkedin combined.
Pinterest became the third largest social network in the United States in March 2012, behind Facebook and Twitter. Co-founder Paul Sciarra left his position at Pinterest the following month for a consulting job.
In August 2012, users no longer needed an invitation to join the platform and the Pinterest app for Android and iPad was also launched this month.
Pinterest launched launched business accounts in October 2012, which allowed businesses to either convert their existing personal accounts into business accounts, or start from scratch.
In October 2013, Pinterest was valued at US$ 3.8 billion.
Pinterest unveiled buyable pins in June 2015. These are ‘Rich Pins’ with a button that allows users to purchase things directly from partners that it’s working for.
Currently, Pinterest has over 500 employees, is available on the Web, Android and iOS and has rolled out 30+ languages, with even more to come in the near future…
Who created Pinterest… and why?
In a keynote at the Alt Summit 2012 in SLC Utah, Pinterest founder Ben Silbermann shares with the audience not just what Pinterest is today, but also what he hopes it will be someday:
- Pinterest is the place to plan the most important projects in life
- Pinterest is the most beautiful place to discover things you love
- Pinterest should inspire you to get outside and do the things you love
Here are some final quotes by Ben Silberman to round this article up and get your thinking not just who created Pinterest, but also how your business is using Pinterest at the moment and how perhaps it can improve in the future:
“Pinterest is not a social platform, but a visual discovery and bookmarking tool. You pin something because you want to save it for later, not because you need to share with others.”
“Discovering things about the world helps you discover things about who you are.”
I hope this article inspired you to get to know more about using Pinterest for business. Click through to the next tutorial, which answers the question: How to Download Pinterest?