Second up in my review series of Pin Schedulers is a tool I’ve only just got access to: the Viraltag Pinterest Scheduler. Let me take you through all the functions and show what -in my opinion- the pro’s and con’s of this tool are.
Viraltag Pinterest Scheduler review
Through a voucher from the Professional Travel Bloggers Association, I got a free year account on the “starter plan” to try out Viraltag. With this, I can only add 3 social profiles and just 1 account each (so I could add 1x Twitter, 1x Pinterest, 1x Facebook, but not 3x Pinterest).
While I didn’t pay for it, it shows I’m on a $119.80 plan, but this plan doesn’t show anywhere else on their site, so it must just be a separate plan specifically for their promotions. Below are their regular plan options.
Just like Buffer, Viraltag appealed to me as it’s a multi-channel tool. You can also link it to Twitter, Facebook, Linkedin, Instagram and Tumblr.
Individual Plan: $29 /month or $24 /month on an annual plan ($288 /year): 1 user, up to 10.000 followers, Unlimited Posts, Unlimited Feeds, Marketing Calendar, Analytics
Small Business Plan: $99 /month or $79 /month on an annual plan ($948 /year): 3 users, 10.000-100.000 users, Unlimited Posts, Unlimited Feeds, Marketing Calendar, Analytics, Advanced tracking (Bit.ly, UTM), Team workflows
Brand Plan: $999+ /month or $999+ /month on an annual plan ($11988+ /year): 5+ users, 100.000-1.000.000 followers, Unlimited Posts, Unlimited Feeds, Marketing Calendar, Analytics, Advanced tracking (Bit.ly, UTM), Team workflows, Advanced Pinterest Analytics, UGC Rights Management, Shoppable UGC Galleries, Shoppable Instagram – TapIt, Shoppable Lookbooks
There is a 14-day FREE trial on Viraltag to give it a go!
After signing in to your account, the interface is pretty simple. On the top you can find your Scheduled Posts, Drafts, Recent Posts, Evergreen Content (anything you add to this section will post automatically into any empty slots), Failed Posts and Posting Schedule.
On the left hand side, you find Post (a popup will appear allowing you to post a new pin), Content (feeds, popular images and design in Canva), Reports (analytics), Accounts (linked social accounts) and Settings.
SETTING UP YOUR POSTING SCHEDULE
The first step to take is to set up your posting schedule. This will make sure all your scheduled pin go out on the day and time that you prefer. You have to set the times separately for each days, there is no option to have the same schedule all weekend, or all weekdays, for example.
On the top right, you can find an option to select recommended times based on your traffic data.
SCHEDULING A PIN
There are two ways to schedule a pin through Viraltag, the first one is through the Viraltag chrome extension and the second is to upload an image directly from your computer or other place where you store photos.
OPTION 1 – SCHEDULE THROUGH EXTENSION
Install the Viraltag Chrome Extension, so you’ll get a little Viraltag icon in the top right corner of your browser. When clicking on it when browsing a website, you will activate Viraltag, see all available images you can pin and can start scheduling on Pinterest.
The image and link back to the website you’ve pinned from will already be added, for the rest you can follow the same instructions as when uploading a pin directly (read below).
OPTION 2 – DIRECT UPLOAD
Uploading optimised pins from your computer, or any type of image from either your Facebook Albums, Dropbox, The Web, Flickr or Google Drive, is easy to do and can even be done in bulk.
After uploading a photo, you can enhance the image through a simple photo editing tool, add the pin to a specific board, add a pin description, add the source URL and then either clone (to add a different description and/or source to each pin you want to schedule), schedule on multiple dates or with a certain interval, or you can simply queue up the pin (based on your posting schedule), post directly or save the pin as a draft.
Example of the scheduling option for posting on multiple dates / intervals
As I said above, when uploading a pin from for example your computer, you can click on the little start next to the pin to enhance your image in the online photo editor.
Another option is to go to the section ‘Design‘ (under Content in the left side menu) and use the Canva Photo Editor to create a Pin from scratch. In our guide on how to design a pin on Pinterest, you will find more about this tool and how to use it.
SCHEDULED PIN OVERVIEW
Once you start scheduling pins, you can find them under ‘scheduled posts‘ in your dashboard. You can see each day if there are slots left, although this isn’t very clear. When you click on the pin, you can edit the details and posting schedule.
Another thing you cannot do is shuffle the pins that you have queued up unfortunately.
A unique feature in Viraltag is that you can add the RSS feeds of other Pinterest accounts, from which you can then pin images into your own account. So if you add a couple of great pinners within the same niche that you’re pinning, they pretty much do the work for you in selecting relevant content.
After your scheduled posts have gone out, they move into recent posts and from there you can either add them to evergreen content or repost them again. Handy!
PINTEREST ANALYTICS IN Viraltag
Ok, so because I’ve just started with Viraltag, my analytics don’t show many results yet, but in general I already find myself not being very excited about Viraltag’s analytics. It seems to be very basic and not very useful as most of it can be found in your own Pinterest or Google Analytics as well.
The first tab in Viraltag Analytics is Traffic. The first graph shows your traffic overview (‘total visits’) from all your linked social media channels compared to each other for a specific time period you can choose.
The second graph shows the best times to post, based on ‘traffic from various social networks’, so it’s not specific to one particular social platform and I’m not sure how useful this is.
The second tab is called Pinterest and shows an overview of the number of pins, repins, followers, likes and comments on posts from a certain date, followed by information on ‘most engaging content‘, separated by pins and boards.
As I said, I haven’t used Viraltag for scheduling much, so I cannot show how the statistics look, but as soon as I have some results in, I will update this post with new screenshots!
will be updated soon!
Finally, the third tab is Analytics, which will give you a bit more insights on how your pins are doing. Again, no stats yet, but it seems the only thing you can track is for each day that you schedule something through Viraltag, it tells you how many repins and likes that pin got.
Under the first graph, there is one tracking followers and further below another ‘best times to post’ graph. If I see anything significant, I will update this post, but at the moment it still seems the analytics in Viraltag are not that great.
will be updated soon!
GOOGLE ANALYTICS CAMPAIGN TRACKING
In the Viraltag Pinterest Scheduler, you can enable Google Analytics campaign tracking which links your Google Analytics account with your Viraltag account. You can set your own parameters, so you can read them back in your Google Analytics.
I don’t have any data yet to show you, but you can find this under Settings > Integrations in the Viraltag tool and then see data appearing under Aquisition > Campaigns in Google Analytics.
- It’s a multi-channel tool, which saves time if you also manage other social media channels
- Clean interface, easy to understand
- Pull images from your Facebook Albums, Dropbox, The Web, Flickr, Google Drive, Your Computer or RSS Feeds
- Bulk uploading and editing of pins
- Scheduler linked to Canva to design pins + another simple photo enhancer
- The option to save a pin as a draft
- The option to add ‘evergreen posts’ that will publish whenever you have a gap in your posting schedule
- Posting schedule has to be set for each time & date seperately, you cannot make pre-set weekly or weekday schedules
- Very limited analytics, nothing more really then what you get from Pinterest Analytics itself
- There is no option to shuffle scheduled content
And that’s my take on the Viraltag Pinterest Scheduler. Hope you found it useful. Next time, we will be zooming in on the BoardBooster Pinterest Scheduler. Any question on any of these tools, let me know.