This is the final post in the review series of Pin Schedulers. Today we will have a look at the Tailwind Pinterest Scheduler. Let me take you through all the functions and show what -in my opinion- the pro’s and con’s of this tool are.
Tailwind Pinterest Scheduler review
Many people have told me that they use the Tailwind Pinterest scheduler and while I’ve signed up for their trial version many times, I just never got around fully diving into this tool.
I guess because there are so many options in the dashboard, I was a little overwhelmed, but today we’ll have a closer look together and will go through the tool step-by-step to see if it’s worth your (and my) money
PLUS plan – $15 per month when billed monthly, or $9.99 per month when billed annually. This plan is suitable for Bloggers & Small Businesses with less than 100 employees
Includes: Smart Pin Scheduling, Measure Pin Success, Schedule 400 pins/month (when on annual plan, you have unlimited pin scheduling), basic profile and board metrics, Basic Website Insights, 7-Day History Archive, 1 Account Included, but with Multi-Account Capability ($15 per month extra for each additional account / $119 per year – you get to manage multiple accounts with just one login and a unified dashboard), 2 Collaborators included.
PROFESSIONAL plan – $799.99 per month. This plan is suitable for large brands and agencies.
Includes: Full Profile & Board Reporting, Optimize Content Strategy, Brand Monitoring Suite, Measure Pinterest ROI (sync with Google Analytics or Omniture), Benchmark vs. Competitors, 1-Year History Archive, Multi-Account Capability, 5 Collaborators included (more available), Export Data to .CSV, Unlimited Pin Scheduling
ENTERPRISE plan – Plan suitable for For Large Brands and Agencies. Prizes on request.
Includes: Full Profile & Board Reporting, Optimize Content Strategy, Brand Monitoring Suite, Measure Pinterest ROI (sync with Google Analytics or Omniture), Benchmark vs. Competitors, Unlimited Pin Scheduling (same as PROFESSIONAL plan), but added with: Keyword / Hashtag Analysis, Content Discovery Engine, Contests / Sweepstakes, Influencer Campaigns, Industry Trends, Unlimited History Archive, Multi-Account Capability, Unlimited Collaborators, Team Roles & Permissions, Dedicated Support, Invoiced Billing
Full details on the difference between their plans can be found here: tailwindapp.com/pricing/small-business.
As I said, there is a LOT going on when you open the Tailwind dashboard. Take a deep breath, we’ll get through it together.
The dashboard shows you a weekly overview of the last 7 days, with a quick look at the number of growth of your account followers and the number of pins linking to your website domain under it (with a showcase of your most recent pins).
On the left hand side, you will find the navigation, sub-divided into the following parts (folding out in the menu):
- Publish (drafts, scheduled pins, published pins, your weekly pinning schedule, board lists (an option where you can you select a couple of boards and turn these into a list, so next time you can schedule 1 pin into all these boards in just one click – love it!) and the option to pin from your Instagram account)
- Monitor your Domain (insights, organic activity, referral traffic)
- Track your Brand Page (profile performance and board insights)
- Optimise Content (pin inspector and some features only available if you’re on the Enterprise plan: trending pins, interest heatmaps and peak days and times)
- Industry Trends (only available on Enterprise plan: brand page insights and domain benchmarks)
The menu can also be switched between extended (as shown below) or compact, which I personally find a bit confusing to work with, as on some pages it just keeps switching between the two.
SETTING UP YOUR POSTING SCHEDULE
In the menu, go to Publish > Your Schedule to set up the days and times you want your pins to go out. You then queue up the pins and according to this time schedule, Tailwind will post them to your Pinterest account automatically.
To get you started, Tailwind has already added some optimized timeslots to your schedule based on when your audience is most engaged. Of course you can change all times, by clicking on them and either changing the time or simply deleting them. You can add any time you want by clicking on the blue “+ Add Timeslot” at the end of each daily schedule. It’s also possible to add the same time twice if, for example, you want to publish 2 pins in that timeslot.
SCHEDULING A PIN
From Publish > Scheduled Pins, you can schedule pins in Tailwind in 4 different ways: by uploading images from your computer, by designing a pin in Canva (within Tailwind) and scheduling straight from there, by pinning from Instagram or by using the Tailwind Chrome extension to pin directly from a website.
After your have selected ‘upload images’ for example, the pin will be uploaded into your draft section and from here you can add the boards you want this pin to appear in, enter a description, change the source URL and then add the pin to your publishing queue.
You can also select the option to directly publish your pin to Facebook and Twitter as well.
When scheduled posts go live, they move to the ‘Published Pins’ section, where you can see stats on amount of repins, likes and comments and where you can also re-schedule the pin again (marked below).
A great feature on Tailwind is that you can schedule your photos directly from Instagram.
Something that I’ve been doing recently on Instagram because of this, is uploading mainly vertical photos (below is the tallest you can get), so they work for both Instagram as Pinterest:
Tailwind is linked to the fantastic Canva online photo editing tool, which allows you to create your own branded pins with ease. More on Canva in this guide I wrote.
PINTEREST ANALYTICS IN Tailwind
Under Monitor your Domain > Insights, you can see how many pins you’ve posted in a certain data range, what your daily pin average is, how many potential impressions your pins got (paid feature) and how many visits to your website you got in the entire range, and the daily average of that.
Right next to this graph, you can find trending images from the last 7 days, and further down, you can find trending topics and peak pinning activity (both Enterprise plan features)
Under Monitor your Domain > Organic Activity, you will see stats on your latest pins, most pinned images, most clicked pins, most engaged pins and comments & conversations, although these options seem only available for paid accounts.
Under Monitor your Domain > Referral Traffic, you will see stats on total visits in a certain date range and average daily visits, number of visitors and average daily visitors, pageviews and average dailty pageviews and revenue made… although they don’t give you any more information on what the stats mean or how you could set up your account to track revenue.
TRACKING PROFILE GROWTH
If you’re interested in finding out more on how much your Pinterest profile is growing, then look under Track your Brand Page > Profile Performance.
Here you will see your follower growth in the last 7 days and daily follower growth, total pins and daily pin activity and for PLUS plan users: total repins & daily repin growth and total likes & daily likes growth.
Another feature in thsi section for PLUS plan users is that you will also get access to stats on Virality Score (total repins : total pins), Engagement Score (total repins : total pins : (1000 followers)) and Engagement Rate (% of pins with at least 1 repin).
Under Track your Brand Page > Board Insights, you will see every board on your Pinterest profile with stats on total number of pins, number of pins added in the last 7 days, total followers of that board and total followers of that board in the last 7 days.
PLUS plan users also get information on total number of repins, likes and comments for each board, as well as a board’s Virality Score and Engagement Score.
Last, but definitely not least, you can inspect individual pins under Optimize Content > Pin Inspector. This is of course a great feature, as you can see for each pin exactly how often it was repinned, how many likes and comments it got and you can re-schedule them directly.
Unfortunately, you cannot see how many people clicked on each pin to your website.
OTHER FEATURES (ENTERPRISE PLAN)
Tailwind has a couple of other features available to Enterprise Plan users, such as:
- Industry Trends – Get profile/domain competitor benchmarks and track how your followers, pins, repins and likes are growing over time, benchmark your domain pins, pinners and potential impressions and see how you stack up within your industry)
- Trending Pins – See which pins went viral over a give time period
- Interest Heatmaps – Get recommendations to refine your pinning strategy by seeing which types of content are converting and which are not
- Peak Days & Times Insights – Figure out when you should be pinning based on when your audience is most active
- Bulk uploading of images and bulk pinning from a website
- Queueing of pins on pre-set days and times, so you can schedule with just one click
- Build-in photo editing tool: Canva
- The option to save pins as a draft
- Scheduling to a Board List, so 1 pin can be scheduled into multiple boards in just one click.
- You can reschedule well performing content without having to create the pin all over again
- You can shuffle scheduled content
- Scheduling in intervals
- Extensive analytics
- Good data on follower/interaction growth over time
- Pin Inspector where you can see stats from individual pins
- Google analytics synchronization
- Add multiple accounts or work with teams
- Dashboard can be a bit overwhelming at first
- Tailwind is only for Pinterest, you would still need a separate scheduler for all your other Social Networks
- Posting schedule has to be set for each time & date seperately, you cannot make pre-set weekly or weekday schedules
- No stats on clicks to your website from individual pins
And that’s my take on the TailwindPinterest Scheduler. Hope you found it useful. I will write one final overview post where you will see all the schedulers reviewed next to each other for your reference. Any question on any of these tools, let me know.