In the previous tutorial, you learned how to sign up for a Pinterest account. Now we’ll answer the question on how to use the Pinterest app.
We’ll also go into some of the basic terminology that will help you understand exactly what every function on Pinterest means and can do for you.
Before I go deeper into the use of Pinterest for your business, it might be a good idea to have a quick look at the terminology used on the platform. That way you will have a better understanding of all the different elements that play a role on Pinterest:
After logging in, you will first land on your own home feed. This is a collection of Pins from all the accounts or specific boards that you follow.
A pin is a piece of content you add to Pinterest, such as a photo or video. It links back to the website it came from. I will get more into different types of pins in the next blog in this series.
A Pinterest profile is made up of several boards that you can add and name yourself. A board is the place where you bookmark your pins, for example to return to and read the article or buy the product later.
Boards can be either public or secret and other users can also be invited to pin to a certain board on your account. I will get more into this in part 7 of this series.
Pinterest users are known as ‘pinners‘. They post content to Pinterest from their own collections or other websites.
A follower is a Pinterest user who has chosen to ‘follow’ either your entire profile (which automatically includes all your boards, as well as any new boards that you add later) or one or more specific boards.
Pinning is the act of adding a piece of content to Pinterest and an important part of how to use Pinterest app. This can be done by pinning from your own or another website or by uploading visuals directly from your computer.
Once a pin is published on Pinterest, users are free to share it to one of their own boards. They can then change the description of the original pin if they choose to, but the pin will keep linking to the original source.
We will get into the process of pinning, re-pinning and uploading pins in part 8 of this series.
How to Use Pinterest App?
You now know the basics of using the Pinterest app and all the terminology that you’ll need to get started with your Pinterest marketing strategy.
If you’re ready to proceed, click through to part 6 in this series, where I answer the question: “What is a pin?” and show you the anatomy of a great piece of content on Pinterest.