This is the third part in my review series of Pin Schedulers. Today, we’re having a look at the BoardBooster Pinterest Scheduler. Let me take you through all the functions and show what -in my opinion- the pro’s and con’s of this tool are.
BOARDBOOSTER Pinterest Scheduler review
I signed up for BoardBooster a while ago and used it in the beginning, what I really liked right away was the easy of scheduling pins. Instead of having to do it all one-by-one, this tool simply lets you create a secret board on your account, drag all the pins in there and schedules them right away.
Let’s see what else this tool can do for us. I am on the free trial plan, where you get 100 free pins to schedule.
Plans in BoardBooster are based on the amount of Pins you want to schedule:
- 100 Pins FREE
- 500 Pins / Month $5
- 1000 Pins / Month $10
- 2000 Pins / Month $20
- 3000 Pins / Month $30
- 5000 Pins / Month $50
You won’t get charged for overages when you exceed your monthly limit (once or twice per year). Also, pinning won’t be stopped when you do. If your account regularly exceeds the monthly limit, they will email you asking to upgrade your monthly plan or reduce your rate of pinning.
Get a trial of BoardBooster, where you can schedule 100 pins for free!
After signing into BoardBooster, you don’t get to a dashboard right away as we’ve seen with the Buffer Scheduler and the Viraltag Scheduler, but you get to an information screen where you see all the options of BoardBooster. I am not quite sure where to start because of this.
In the top menu, you can choose from pinning tools, maintenance tools, reports, account (account settings (also time-zone, content duplication control and setting for posting to other social networks)), payment settings and affiliate program) and ? (contact).
SCHEDULING A PIN – THE EASY WAY
There are a couple of ways to schedule pins in BoardBooster, which can be a bit confusing at first, but I would start with selecting pinning tools > scheduler from the top menu.
Here, you can add any board of your account (including group boards you’re part of) to the dashboard. Click on ‘add boards’, select the board(s) you want to schedule pins in and set exactly how often and at what times you want to pin them:
A couple of all the added boards from my account, both my own as group boards (see icon of 3 people in grey top right above the board cover)
Start simple by choosing either multiple pins per day on the basic time setting (spread between certain times) [LEFT] or go for just 1 or less pins per day at a set time [RIGHT]
Go a bit more advanced by selecting multiple pins per day with an advanced time setting, where you can either choose 1 pinning window (spread between 2 times during the day) [LEFT] or choose 2 pinning windows (spread between 2 times in both morning as evening) [RIGHT]
After publishing, you get access to the analytics of those pins and you can see how many repins and likes they got. The links to the pins are clickable.
I think the analytics might take a while to update, as most of the pins listed below now have repins, but it doesn’t show in the analytics yet:
SCHEDULING A PIN – THE PRO WAY
Once you’re used to scheduling from a specific board at certain times, you can try out Boardbooster’s other scheduling options, like random campaigns and scheduled campaigns. (find these in the top menu under pinning tools > campaigns)
A random campaign pulls random pins from a board defined by you and repins them to any number of group boards.
You can either choose one or more of your boards as the source of pins or provide a list of pins that you handpicked for this campaign.
Unlike Scheduled Campaigns, you don’t have to decide on the timing of each repin, you simply select the number of repins per day for each group board and scheduling is automatic.
A Scheduled Campaign takes pins from one secret board and repins them to multiple boards according to your schedule, including repins to different boards over a number of days.
For example, you could create a “New Blogs” campaign that includes all (group) boards you want to post your latest blogs into. Then whenever you post a new blog, simply pin an image from it to the secret board that feeds the “New Blogs” campaign, so the content gets automatically repinned into each group board at the time that you configured.
BOARD MONITOR & SEARCH AGENT FEATURE
Boardbooster has two interesting features which could help you with the outsourcing of curating content. This option can be found under pinning tools > scheduler. They currently offer two services:
board monitor agents
You can set up a Board Monitor agent for any 3rd party board that you like. What it will do is that it periodically opens that board, find the pins with the highest number of repins, and automatically repins them to your Secret Board.
Search Agents use Pinterest Search in order to find great new pins for your board using search keywords that you specify.
The search agent will then periodically search Pinterest for each combination of keywords that you specified. Then it will repin the most viral (higest number of repins) pins to your secret board.
For both the board monitor as search option goes that if you enable the Manual Approval option, the scheduler will not publish the pins sourced by the agents until you click the “Approve” button. You will get charged one penny for each pin that the sourcing agents add to your secret board, even if you end up deleting that pin.
Another unique feature in Boardbooster, is the “Looping” option, which you can find under pinning tools > looping.
Looping helps you revive the older pins that you created/curated before you gained most of your followers. Looping automates the process of repinning a pin into the same board, while preventing duplication by automatically deleting one of the duplicate pins (based on your settings).
Under maintenance tools > pin mover, you can find the option to get help in splitting up or cleaning up large (group) boards, where certain pins get moved to a specific board.
You can set up the criteria for moving pins. You can choose between number of repins greater than/less than X, specific keywords in pin description, website domain name is or is not X and the proximity to the board’s top.
The first order is free. The following orders charge a penny a pin based on the number of pins moved.
The Pin Doctor is a great tool where you can perform a check on any of your (group) boards. After the check, you can sort the results on the following options and see which boards you can improve by either editing or removing pins:
- pins with missing links
- pins with broken links
- pins that link to suspicious websites
- pins with redirects
- pins that link to potentially irrelevant pages
- pins that link to extra slow websites
- pins based on images that are too small
- duplicate pins based on the same image
- duplicate pins based on the same link
GROUP BOARD MANAGER
Probably one of my favourite features on Boardbooster is the group board manager. With this tool, you can quickly see how your groups boards are performing and which of your guest-pinners are playing by the rules… and who doesn’t.
Simple connect your group boards and after a while you will see the stats per contributor: number of recent pins, percentage of duplicate pins, average pins per day, average repins and average likes.
Especially the option to check the duplicate pins is great, because here you can easily spot spammers in your group. You can then contact them with a warning, or simply remove from your board in Pinterest itself.
Besides the analytics that come with each specific feature, there are also some general statistics that BoardBooster offers:
All the pins that go out in the BoardBooster scheduler end up in the pinning history, where you can find a link to the specific pins and statistics on number of repins and likes.
Again, this takes a while to update, as the pins below have been pinned in the last days and those stats haven’t been updated yet.
This option shows you for specific boards how many followers, added pins, total repins, repin rate and percentage duplicate pins it has. After using this for at least 2 months, you will also get monthly trends available.
Viral 3rd Party Pins
This is a list of pin made by other pinners that are performing well. There are clickable links to each of those pins, so you can repin them directly.
Best Time To Pin
This report is based on the latest 3 pins that BoardBooster added to your public boards. It shows the average number of repins accumulated by your pins that were added during a certain hour. You can also filter on weekday/Saturday/Sunday pins. These statistics also get available after using BoardBooster for a while longer.
Select either your entire Pinterest account, or a specific board, and you will get the latest statistics on your follower growth, as well as net daily growth for the last 30 days.
- Scheduling from secret board instead of manual, so easy to set up and maintain
- Scheduling is really easy from mobile
- Scheduling campaigns (1 pin to go out in different boards at different times)
- Lots of unique features like Board Monitor, Search Agent, Looping, Pin Mover, Pin Doctor and Group Manager
- Very affordable basic plans
- Analytics of follower growth, individual pin performance and group boards
- Dashboard can be a bit overwhelming at first
- Prices for unique features can add up
- BoardBooster is only for Pinterest, you would still need a separate scheduler for all your other Social Networks
- No build-in image editor
- No option to save pins as draft
- No option to shuffle scheduled pins (unless you go into the secret board and move pins around yourself)
- No data on clicks to your website from specific pins
- No Google analytics synchronization
- You cannot add multiple accounts or work with teams
And that’s my take on the BoardBooster Pinterest Scheduler. Hope you found it useful. Next time, we will be zooming in on the Tailwind Pinterest Scheduler. Any question on any of these tools, let me know.